Reach 88% of Richland and Lexington adults with The State!
With over 300,000 weekly readers, The State Media Company offers advertisers the leading print and digital mediums in the market.
Print products
Gift Guide
Tis The Season To Reach Shoppers! Be a part of this holiday season’s best shopping guide! This comprehensive guide features the Midlands’ best shopping, dining, gifts and more. This special tabloid section will reach 230,000 potential shoppers in the Columbia area. Full run distribution Friday before the Thanksgiving shopping weekend All prices include full color [...]
Breast Cancer Awareness Guide
Honor Breast Cancer Awareness Month! Every October, The State Media Company publishes a special section in honor of Breast Cancer Awareness Month. This section is a comprehensive guide to Women’s Healthcare and Breast Cancer Awareness in the Midlands, featuring stories of hope, treatment, screening and prevention. Full-run distribution Special broadsheet section All prices include full [...]
Football Sections
In South Carolina, Football is BIG News! If you’re trying to reach sports enthusiasts, The State Media Company has products to put you next to the big story, week-after-week. Keep your message in front of loyal Carolina and Clemson fans each week during football season with these publications. College Football Preview Football season starts [...]
Best Of
Thank Your Loyal Customers with Best Of! Best Of is our annual reader’s choice awards that gives readers the opportunity to recognize their favorite local businesses. Voting categories include restaurants, entertainment, home improvement, retailers and healthcare.
Living Here
Living Here is our most popular and sought after annual publication. This comprehensive guide to life in the Midlands is a resource for long-standing residents and newcomers, featuring everything on entertainment, education, sports, government, and business. Distribution: In addition to direct-delivery to Sunday subscribers of The State, copies are also distributed at the Columbia Visitor’s [...]
Peace of Mind
Saying goodbye to a loved one is difficult. However, a little planning and education can go a long way to easing the burden and giving loved ones some peace of mind. Be a part of the section that will help readers of The State newspaper plan for the loss of a loved one. This tabloid [...]
Digital products
Palmetto Clicks
Get found with Palmetto Clicks! Palmetto Clicks is a unique service that places an advertisement for your business website across a wide network of over 30 major search engines, including Google and Yahoo!, with guaranteed results that specifically target shoppers searching for your products or service. How it works We can create an advertisement for [...]
DealSaver.com
Get your deal on dealsaver.com! Bring in new business and grow your revenue with no upfront costs! The State Media Company continues to be a trusted source of news so let our brand work for you with DealSaver. DealSaver is a turnkey solution that allows you to provide your best deals with local consumers, eager [...]
Newsletter sponsorships
The State Media Company offers sponsorships for its daily e-newsletters. These are delivered to the email inbox of an educated and engaged audience that has requested the information. Sponsor ads will appear on the newsletter for the duration of the campaign. AM Headlines Newsletter Runs 7 days a week. Afternoon Headlines Newsletter Runs 5 days [...]
Email marketing
Whether you want to target a business or a consumer, The State Media Company can help you reach them with our email marketing. Email blasts help your business deliver relevant, informative, personalized messages to your targeted audiences. With several unique advantages such as speed, cost of deliver, and immediate feedback, email blasts enable you to [...]
Mobile advertising
Highly Visible and Interactive Opportunities Mobile sponsorships offer a variety of customized marketing and advertising solutions to support our advertisers’ specific objectives. Mobile users are increasingly searching the Web with their phones. Mobile editions of TheState.com and GoGamecocks.com help you connect with those customers at the right time, with the right offer. Mobile phone users [...]
Online advertising solutions
Expand your reach to an upscale, younger audience with our online advertising solutions. Anchored by TheState.com, our digital advertising opportunities reach our online audience in innovative ways on multiple screens.
